It's Great Up North


I am a photographer from Sheffield, who has been documenting Northern life for five years. In that time I have captured the vibrant, community-led, and beautiful realities of every-day life in a 'Post-Industrial' Northern city.
Reflecting on the work I've produced in my time as a Documentary Photographer in Northern England, I think it's time to change the narrative about our patch of grass.

The North is a place of genuine connection, continuing industry, and unconventional beauty. By documenting the area in this light, as well as working with clients who align with these values, I hope to contribute to changing perceptions of Northern life.

Wood Tools


The business "Wood Tools" is a Sheffield-based producer of axes and knives.
Having recently released the first commercially available Sheffield-forged axe in over 30 years, they provided the perfect opportunity to create a piece of work which reframes the narrative of Sheffield as a 'Post-Industrial' City.

By documenting their production processes - and the people behind them - throughout 2024, I was able to create a personable and engaging body of work which invites the viewer into Wood Tools' world.

Yorkshire AI Labs

The Sheffield-based company Yorkshire AI Labs invest in and develop businesses around the world.

Working with Yorkshire AI Labs, I was able to develop a series of images which reflect the companies' ties to Northern Industry, whilst also creating a relaxed and welcoming brand identity to appeal to potential partners and investors.

The Beauty in the Ordinary

Above all else, I'm a photographer trying to share the beauty of Northern Life. From people and places, to makers and investors, I aim to to tell the stories that remain in a 'Post-Industrial' city.

If you think we could work well together, please get in touch via:
Cameron.merritt.sheffield@gmail.com